PUMA ambassador and Maybelline spokesmodel Adriana Lima fronts the campaign for the PUMA x Maybelline makeup collection, combining beauty, fashion and sport in the brands' debut collaboration.

Adam Petrick, Global Director of Brand and Marketing for PUMA, commented 'We believe that this first ever collaboration will allow the PUMA Woman to move seamlessly from the gym to the street and provide her with the tools to look and feel her best'.